Evangelicals For Biden: Grassroots Campaign

Our Impact

Biden gained big with white evangelicals with an 11% net gain compared to 2016 which resulted in 4.5 million additional votes. Biden’s pick up with white evangelicals exceeded his national margin of victory. The faith vote flipped key states like Michigan which ultimately helped propel Biden to victory.

Evangelicals For Biden dedicated the majority of its paid media budget to Michigan, directly engaging just over 1.5 million evangelical voters through an email and digital advertising campaign. Over 250,000 of those evangelicals voters clicked through to the campaign’s website or took social media actions from those engagements.

Democrats lost Michigan in 2016, but Biden was able to improve his performance with evangelicals voters by a net of 26% over Hillary Clinton, accounting for 350,000 of his votes in Michigan (he won by about 150,000 votes.)

Compared to 2016, white evangelical voters swung 22 points from Trump to Biden, and Biden picked up 4 additional points from evangelicals who voted 3rd party in 2016. This evangelical shift helps explain Biden’s improved performance in the suburbs and western/southwestern part of the state where he made meaningful marginal improvements compared to 2016.  

“We saw game-changing gains in Michigan, a crucial state where our campaign invested most heavily,” said Rev. Jim Ball, Evangelicals for Biden’s founder and co-chair. “Our positive message resonated with voters throughout the state, and we are hopeful this will provide a blueprint as we all look to heal our nation and build toward a brighter future.”

Digital Ad Campaigns

With your help, we were able to engage 50 million faith voters with our digital ads like this one.

A Collaborative Effort

Over 500 Evangelicals Leaders endorsed Joe Biden. We worked with many of them and their grassroots mobilization efforts to get out the faith vote for Biden.

Over 200,000 everyday Evangelical Christians pledged their support for Joe Biden, sharing our content with family and friends.

Voting Guide

Looking strictly at how both candidates’ policies align with scripture, President-elect Joe Biden clearly wins the faith vote. Below is one of our voting guides that compares the Biden and Trump’s policies side by side with scripture.